Why Intercultural Competence in English?
Claire Kramsch (1993). Context and culture in language teaching
Claire Kramsch’s classic statement expresses what intercultural training is about:
Preparing people of all ages – students or professionals – to become successful communicators in international situations worldwide, be they private or professional.
Globally, English is the language number one of international business, transport, tourism, technical and academic communication. However, speaking and writing English in London or New York is different to speaking and writing English in Cairo, Shanghai or Buenos Aires. So learning how to use English appropriately worldwide is important for company staff and learners of all ages today.
This is precisely what the ICE Blended Learning course is about.
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ternational situations wonal English.